As part of our ongoing collaboration with Calvin Klein’s retail team, we created a narrative and visual direction centered on the theme of ‘reimagining togetherness and connection.’ We explored and abstracted connection to ‘elemental contact’ — taking inspiration from natural phenomena and the states of matter to design graphics for windows, fixtures and signage across hundreds of global CK stores.
- Creative Direction
- Art Direction
- Experiential Design
- WØRKS
Spring 2022 saw us create a utilitarian, modernist interpretation of connected shapes. We took inspiration from minimalist and conceptual artists from the middle of the century, showcasing connection through the negative space between objects rather than literal interactions.
For Summer 2022, we opted for an organic, unstructured and freeform feeling through condensation, inspired by again by mid-century conceptual art. Condensation signals an elemental state change, touching on theme of how connection can transform us.
In contrast to Summer, Fall 2022 was more structured, taking inspiration from the beauty and solidity of marble quarries. We created a never-ending quarry of marble blocks, a metaphor for the feeling of building that comes with connection.
