Nike NYCStudio 45

Scaling back the superfluous to create the premier training and activation gym for Nike NYC.

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Overview

We worked alongside Institute to redesign Nike’s elite 45 Grand St. facility. Our goal was to create a progressive and functional fitness experience, along with a compelling space for brand activations. The concept emphasized the ability to adapt to any activation, from a group fitness class lead by a Nike instructor to a product launch press experience. We employed the use of movable set pieces and thoughtful storage use to repurpose rooms throughout the space. The use of raw, decon­struct­ed materials signified a form-follows-function approach.

Sectors

  • Lifestyle
  • Sports

Timeline

  • Q2 2016

Credits

  • Creative Direction

    • Studio Institute
  • Production

    • Satis&Fy
  • Nike Team

    • Alero Akuya
    • Rob Aldinger
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