Nike NYC

Studio 45

Scaling back the superfluous to create the premier training and activation gym for Nike NYC.

Overview

We worked alongside Institute to redesign Nike’s elite 45 Grand St. facility. Our goal was to create a progressive and functional fitness experience, along with a compelling space for brand activations. The concept emphasized the ability to adapt to any activation, from a group fitness class lead by a Nike instructor to a product launch press experience. We employed the use of movable set pieces and thoughtful storage use to repurpose rooms throughout the space. The use of raw, decon­struct­ed materials signified a form-follows-function approach.

Sectors

  • Lifestyle
  • Sports

Timeline

  • Q2 2016

Credits

  • Creative Direction

    • Studio Institute
  • Production

    • Satis&Fy
  • Nike Team

    • Alero Akuya
    • Rob Aldinger