Nike NYC

Overview

We worked alongside Institute to redesign Nike’s elite 45 Grand St. facility. Our goal was to create a progressive and functional fitness experience, along with a compelling space for brand activations. The concept emphasized the ability to adapt to any activation, from a group fitness class lead by a Nike instructor to a product launch press experience. We employed the use of movable set pieces and thoughtful storage use to repurpose rooms throughout the space. The use of raw, decon­struct­ed materials signified a form-follows-function approach.