Between Places

Overview

Between Places is an ethical fashion brand founded on the principle of intentional and artful living. We devised and executed an equally forward thinking and flexible visual identity system, featuring a unique logo comprised of intentional geometric cuts and voids, creating something new by subtraction rather than addition. The five lines signify connection and extend to a versatile texture system that can be used across product, printed matter and campaigns. To ensure a cohesion, but build in flexibility, we created a bespoke generative desktop app that creates new connective lines endlessly, so that while no two appli­ca­tions are ever the same.