Fear of God

Overview

The second installment in a series of pop shops for Fear of God at Maxfield LA, the ​‘House of God’ was a modern inter­pre­ta­tion of the churches from founder Jerry Lorenzo’s youth. WØRKS and Institute worked to transform blank canvas space with church pews and dark colored set pieces that were subservient to a monolithic screen instal­la­tion, playing a series of brand films and tel­e­van­ge­list messages. The shop included exclusive Fear of God pieces and even a Sunday Service for weekend attendees.