Fear of GodHouse of God

A pop-up channeling references of both religion and rock & roll in the brand's home city of Los Angeles.

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Overview

The second installment in a series of pop shops for Fear of God at Maxfield LA, the ​‘House of God’ was a modern inter­pre­ta­tion of the churches from founder Jerry Lorenzo’s youth. WØRKS and Institute worked to transform blank canvas space with church pews and dark colored set pieces that were subservient to a monolithic screen instal­la­tion, playing a series of brand films and tel­e­van­ge­list messages. The shop included exclusive Fear of God pieces and even a Sunday Service for weekend attendees.

Sector

  • Fashion

Timeline

  • Q4 2017

Credits

  • Creative Direction

    • Studio Institute

  • Fear of God Team

    • Jeff Lazaro
    • Jerry Lorenzo
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