Kith

Kithsport

A star-studded experience celebrating multiple sport-focused collaborations during the height of Fashion Week.

Overview

For KITH’s second NYFW showcase, a SS18 ​‘SPORT’ show, we worked with Institute to take over the Classic Car Club Manhattan and transform it into the fashion equivalent of Madison Square Garden, complete with cham­pi­onship banners, and a massive ​‘jumbotron’ screen. The show was comprised of over one hundred looks that included upcoming col­lab­o­ra­tions with Adidas Sports, Moncler, Champion, Nike, Off-White™ and more across multiple sports: Soccer, Basketball, and Snow­board­ing. DJ Premier provided the soundtrack while surprise cameos from Scottie Pippen and Lebron James on the runway capped off the star studded event.

Sectors

  • Sports
  • Lifestyle
  • Fashion

Timeline

  • Q3 2017

Credits

  • Creative Direction

    • Studio Institute
  • Production

    • Eyesight Group