Nike NFL
Campaign '22
A playful and expressive take on the NFL through Nike's lens aimed at younger audiences.
Services
- Branding & IdentitySee Branding & Identity projects
- CampaignSee Campaign projects
- Creative DirectionSee Creative Direction projects
- Motion & AnimationSee Motion & Animation projects
- StrategySee Strategy projects
- Type DesignSee Type Design projects
Overview
To create Nike’s US Football 365 NFL Campaign Language, we collaborated with Nike NA to push further into the “Never Done” language, highlighting the spirit and celebrating the journey of progress. By pairing elevated typographic lock-ups with expressive hero shots and immersive action photography, we developed a versatile language that can be expressed by each of the 32 teams. We expanded the global DNA.WIP toolkit to include more visual manifestations of progress: hole punches, painted illustrations made and a bespoke, handwritten typeface, appropriately named ‘Playbook.’
Sectors
- Entertainment
- Sports
- Lifestyle
Timeline
- Q3 2022
Credits
Nike Team
- Allison Harvey
- Emily Stengrim
- Jake Kelly
- Monique van Hummel
- Noah Wilson
As a tertiary typeface to the Palatino and Prototype, we hand drew Playbook: a lighthearted element used in small doses to tie the identity together.
