U.S. Soccer

OnlyForward Campaign

Bringing a contemporary, culturally forward excitement to the U.S. Men's Soccer Team's quest for a World Cup berth.

Overview

We worked with the United States Men’s National Soccer Team to create a potent and disruptive campaign identity for the new ONLY FORWARD campaign. The campaign signals a shift in thinking and positioning for the team. The ONLY FORWARD campaign is infused with a playful irreverence. We began as we always do, using the existing US Soccer identity as a foundation and building upward and outward, in the direction of our dreams: ONLY FORWARD.

Sectors

  • Sports
  • Entertainment

Timeline

  • Q2 2021

Credits

  • US Soccer Team

    • Kay Bradley
    • Michael Benford
    • Michael Burch