U.S. Soccer'Only Forward' Campaign
Turning the road to the World Cup into a source of cultural momentum.
Services
- Branding & IdentitySee Branding & Identity projects
- Motion & AnimationSee Motion & Animation projects
- Type DesignSee Type Design projects
Overview
We worked with the United States Men’s National Soccer Team to create a potent and disruptive campaign identity for the new ONLY FORWARD campaign. The campaign signals a shift in thinking and positioning for the team. The ONLY FORWARD campaign is infused with a playful irreverence. We began as we always do, using the existing US Soccer identity as a foundation and building upward and outward, in the direction of our dreams: ONLY FORWARD.
Sectors
- Sports
- Entertainment
Credits
US Soccer Team
- Kay Bradley
- Michael Benford
- Michael Burch
