U.S. SOCCER CAMPAIGN IDENTITY
Concept

We worked with the United States Men’s National Soccer Team to create a potent and disruptive campaign identity for the new ONLY FORWARD campaign. The campaign signals a shift in thinking and positioning for the team. 

The ONLY FORWARD campaign is infused with a playful irreverence. We began as we always do, using the existing US Soccer identity as a foundation and building upward and outward, in the direction of our dreams: ONLY FORWARD.

Services
  • Creative Direction
  • Branding & Identity
Team
  • WØRKS
  • ICNCLST/

The identity is composed of still and motion instances of wordmark that emphasize forward movement, iconography, and an expressive new system of showcasing team colors and on-field photos.

US Soccer Only Forward campaign imagery.
US Soccer "One Nation. One Team. Champions" image.
US Soccer Weston McKennie 2020 Male Player of the Year.
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