We worked with the United States Men’s National Soccer Team to create a potent and disruptive campaign identity for the new ONLY FORWARD campaign. The campaign signals a shift in thinking and positioning for the team.
The ONLY FORWARD campaign is infused with a playful irreverence. We began as we always do, using the existing US Soccer identity as a foundation and building upward and outward, in the direction of our dreams: ONLY FORWARD.
- Creative Direction
- Branding & Identity
The identity is composed of still and motion instances of wordmark that emphasize forward movement, iconography, and an expressive new system of showcasing team colors and on-field photos.