Virgin Music
Branding & Identity
Reinvigorating the storied brand to reflect the attitude and expression of their new strategy.
Branding & Identity
Reinvigorating the storied brand to reflect the attitude and expression of their new strategy.
Services
We worked with the Virgin Music Group team to reimagine and reinvigorate their brand to reflect the attitude and expression associated with their rich history as an avant-garde label. Our visual identity was a direct result of our strategic platform — that Virgin Music always has been, and always will be, in service to the artist, and that artist ownership is paramount. The identity conveys this with an irreverent and bold “stamp-esque” logomark that can easily be placed on top of, and therefore obfuscate and own, any design elements except the names of artists. The visual system accurately reflects the soul of Virgin Music and extends across all touchpoints, uniting the brand messaging and transforming VMG into more than just a label — but a true cultural platform for artistic expression.