The North Face Climb Festival brings together climbing and culture in select cities across the globe. We worked with the team at the The North Face to concept and create a visual identity for the festival that could live as comfortably on city streets as it could on climbing walls. The identity consists of a playful wordmark, leveraging a custom logotype inspired by climbing tape, a grainy color palette that serves as an analog for the dizzying euphoria of summiting a Psicobloc climbing wall, and Pan­gram­Pan­gram’s versatile Editorial New typeface. The North Face Climb Festival’s first stop was on Navy Pier in Chicago, with London, Paris and New York slated for 2024 and beyond.