The Frost House is an iconic Modernist prefabricated home in Indiana. Designed by Emil Tessin with interiors from Paul McCobb and the Knoll Planning Unit, the house is a true time capsule — preserved just as it was created, a testament to the optimism of the late 1950’s and early 1960’s. As trends have come and gone, The Frost House stands alone as a beacon of timeless design. It was natural for us to distill that story into a visual identity equally as hopeful and enduring.
As the house remains in its intended state, we took care to craft an identity that paid homage to the era, with Modernist typography, ample negative space and optimism through photography and colors. By utilizing the colors of the house’s exterior in their original proportions, we created a modular “color bar” element that that can be used with or without the wordmark. The color bar’s proportions set the structure for the entire grid in every application, further emphasizing the house’s architecture.
- Creative Direction
- Branding & Identity
- Art Direction
- Print Design
- WØRKS
Our imagery of the iconic furniture pieces housed inside were intentionally captured as a time capsule, feeling of the era but in much higher definition. The photographic style feels as fresh today as it did in the early 60’s, casting soft shadows and highlighting the curves and colors of each piece.
