Mineral Health

Branding & Identity

Creating the world's premier hemp-based health brand by infusing apothecary warmth with luxurious elegance.

Overview

Mineral is a rev­o­lu­tion­ary plant-based wellness brand that uses all components of the hemp plant to create proprietary topical and sublingual for­mu­la­tions. Since the brand’s inception in 2016, we’ve worked alongside the internal team to craft an ownable, elevated brand identity and design language. Mineral’s products have been named to GQ’s Best Stuff list, and the brand and packaging has been recognized on the Die Line, Visual Journal and has won a number of visual identity awards. We continue to work with the brand on every touchpoint, from packaging design to expe­ri­en­tial projects like the recent concept store.

Sectors

  • Fashion
  • Beauty
  • Lifestyle

Timeline

  • Q2 2017

Credits

  • Mineral Team

    • Juan Duque
    • Mills Miller