Erthos

Brand Identity

A timeless visual platform evoking feelings of trust, expertise, and a sense of optimism for the future.

Overview

erthos® is a biomaterials company reimagining the building blocks of plastics. Alongside the erthos® leadership team, we created a cutting-edge and robust visual identity system and website.Coinciding with a shift in business model from a materials supplier to a fully integrated, technology-driven material studio, we worked to concept a timeless, polished visual platform that would evoke feelings missing from the sus­tain­abil­i­ty landscape: trust, true expertise, and a deep sense of optimism for the future. These values come across readily through the emotive imagery, sophis­ti­cat­ed typography and layout, modular data design, intentional color usage and a clear and concise logo system.

Sectors

  • Sustainability
  • Technology

Timeline

  • Q1 2024

Credits

  • CGI

    • Visor
    • Betuel Benitez
  • 3D Production

    • Silvertooth
  • Photography

    • Michael Kazimerczuk
  • erthos® Team

    • Danielle Taylor
    • Nuha Siddiqui
  • Development

    • Merlin Studio
mobile website showing the logolabcoattypography system
primary color palette
full color palettebrand digital collageevent space designphoto of sugar in a lab petri dish
  • case study cover
module design languageinformation designinformation designbranding overview with imagery and type
business card design
3d render of a containerhand holding a phone showing the mobile site designdevices showing responsive web pageswebsite type and spacing styling
layout of all module types on the website
  • user interface design
user interface design
  • social media post
photo of liquid blobslarge screen event space with logo