To accompany the launch of its new Sole Fury silhouette in Fall 2018, we worked with M&C Saatchi on Reebok’s #SplitFrom zine, inspired by the shoe’s split cushioning con­struc­tion. The ​“split form” innovation, originally developed in the ​’90s by legendary designer Steven Smith, exemplifies the importance of departing from con­ven­tion­al design — a calculated move that embodies the notion of addition by subtraction. The zine featured six visionary young creatives who possess the same forward-thinking spirit. They included filmmaker Tyler Ross, NYC-based female music collective DISCWOMAN, and celebrity stylist Jahleel Weaver.