Converse Closet

Overview

To create awareness for the launch of Shai Gilgeous-Alexander’s vintage-inspired Converse Weapons, we concepted, designed and developed a thoughtful digital shopping experience. A celebration of Shai’s penchant for vintage, guests were invited to ​“shop” a curated store full of archival Converse items from decades past. Each piece was vetted to complement the Shai Weapons, and a select few received Shai’s own seal of approval. Each touchpoint on the user journey, from the invite, to the meditative single scroll, to the unboxing experience, was designed to evoke a premium vintage shopping experience — the feeling of looking through the racks and finding that perfect piece.