Altar photography.
FEAR OF GOD POP UP
Concept

The second installment in a series of pop shops for Fear of God at Maxfield LA, the House of God’ was a modern inter­pre­ta­tion of the churches from founder Jerry Lorenzo’s youth. WØRKS and Institute worked to transform blank canvas space with church pews and dark colored set pieces that were subservient to a monolithic screen instal­la­tion, playing a series of brand films and tel­e­van­ge­list messages. The shop included exclusive Fear of God pieces and even a Sunday Service for weekend attendees. 

Services
  • Creative Direction
  • Experiential Design
Team
  • Studio Institute
  • WØRKS
House of God church bench photography
House of God altar photography.
Altar photography.
Fear of God apparel.
DZ 0030
Frame 658
House of God logo and altar.
Setup process.
Jerry Lorenzo at House of God pop up.
Fear of God shirt back.
DZ 9990
DZ 9964
L1009347
Altar photography.