
FEAR OF GOD POP UP
Concept
The second installment in a series of pop shops for Fear of God at Maxfield LA, the ‘House of God’ was a modern interpretation of the churches from founder Jerry Lorenzo’s youth. WØRKS and Institute worked to transform blank canvas space with church pews and dark colored set pieces that were subservient to a monolithic screen installation, playing a series of brand films and televangelist messages. The shop included exclusive Fear of God pieces and even a Sunday Service for weekend attendees.
Services
- Creative Direction
- Experiential Design
Team
- Studio Institute
- WØRKS










