When Essentials launched as a diffusion of Fear of God, we worked with Jerry Lorenzo to create the visual identity for the brand. The identity, consisting of a custom wordmark and encom­pass­ing lock-up, was designed from the ground up to be as minimal and utilitarian as possible, taking inspiration from Jerry’s own ethos. It’s been incredible to watch the trajectory of Essentials go from an inkling of an idea to a household name, and the visual identity has since shown up everywhere from a sneaker col­lab­o­ra­tions to a runway show at the Hollywood Bowl.