DreamHaus

Branding & Identity

A new kind of music label for the European market, signaling warmth and friendship.

Overview

We were asked to help build the Berlin-based DreamHaus brand from the ground up. A new type of concert promotions platform focused on inclusivity and the passion of artist/​fan rela­tion­ships, DreamHaus was envisaged as a welcoming environment for fans to engage with artists, and artists to engage with a new promoter in a transparent fashion. Working alongside their internal team on everything from naming the brand to the visual identity, we were able to craft a brand narrative that has a warm sensibility and a friendly sophistication.

Sectors

  • Entertainment
  • Lifestyle

Timeline

  • Q3 2020

Credits

  • Dreamhaus Team

    • Karsten Fuhrken
    • Marc Seemann
    • Matt Schwarz