We were asked to help build the Berlin-based DreamHaus brand from the ground up. A new type of concert promotions platform focused on inclusivity and the passion of artist/fan relationships, DreamHaus was envisaged as a welcoming environment for fans to engage with artists, and artists to engage with a new promoter in a transparent fashion. Working alongside their internal team on everything from naming the brand to the visual identity, we were able to craft a brand narrative that has a warm sensibility and a friendly sophistication.
- Creative Direction
- Strategy
- Branding & Identity
- WØRKS
We worked to create a language that was aspirational — but not out of reach. As a testament to a new generation, the brand emphasizes quality, but not at the expense of inclusivity.
DreamHaus is a destination for fans and artists to connect with each other. It’s a welcoming environment that’s not afraid to be in its own world, but doesn’t need to shout about it.
If you know, you know.
