NikeSKIMSPositioning & Identity

Overview

NikeSKIMS reimagines athletic apparel through the lens of the body. Designed to sculpt and built to perform, the brand merges Nike’s legacy of innovation with SKIMS’ mastery of form, comfort, and everyday ease to define a modern expression of movement. WØRKS partnered with SKIMS during the earliest stages of developing NikeSKIMS, as the brand’s strategy and visual foundation were taking shape. As a trusted creative partner, we helped establish the balance between two distinct yet complementary identities, guiding early creative direction and positioning that would inform how Nike and SKIMS could exist as one. Our work focused on defining shared values—innovation, freedom of movement, and cultural equity—as the connective tissue between the brands. This strategic framework set the foundation for a visual identity that united Nike’s performance heritage with SKIMS’ refined approach to body-centric design. The result was a clear and timeless direction for what would become NikeSKIMS: a global brand reimagining sport through an obsession with the body. A new balance of power and ease, designed to move with purpose and without compromise.