NikeSKIMSPositioning & Identity

Overview

NikeSKIMS reimagines athletic apparel through the lens of the body. Designed to sculpt and built to perform, the brand merges Nike’s legacy of innovation with SKIMS’ mastery of form, comfort, and everyday ease to define a modern expression of movement. WØRKS partnered with SKIMS during the early stages of NikeSKIMS’ development, as the brand strategy and visual foundation were taking shape. As a trusted creative partner, we helped establish the balance between two distinct yet complementary identities, guiding early creative direction and positioning that would inform how Nike and SKIMS could exist as one. Our strategic work focused on defining shared values — innovation, freedom of movement, and cultural equity — as the connective tissue between the brands. This framework set the foundation for a visual identity that united Nike’s performance heritage with SKIMS’ refined approach to body-centric design. The resulting approach would define the visual language of NikeSKIMS: a global brand reimagining sport through an obsession with the body, designed to move with purpose and without compromise.