Converse

1908 Identity & Retail

Honoring over a century of Converse heritage while shaping the future of creative expression.

Overview

Converse’s 1908 platform is a testament to the brand’s heritage and a forward-looking commitment to creative reinterpretation. 1908 gives select partners access to Converse’s archives spanning more than a century, inviting them to study, reimagine and create new expressions that honor Converse’s legacy while bringing it into the present. WØRKS was engaged early in the development of the platform to craft an identity that would stand the test of time and shape the structure of future collaborations. Working closely with Converse, we established the foundation for how 1908 collections would be named, presented and expressed. The result is a comprehensive design system built to scale, anchored by the core logo, adaptive logos, versatile typography and the signature 1908 Orange. This system adapts to the unique vision of each creative partner while remaining unmistakably Converse. More than a graphic framework, the identity of 1908 is a statement of reverence. It conveys classic, iconic and timeless design cues that underscore 1908’s status as the pinnacle of Converse’s offerings. The inaugural collection with Tyler, the Creator and his brand Le Fleur reimagined Converse’s 1970s joggers and boat shoes into two new products: The Jogger and The Naut-1. This collection sets the tone for the future of 1908, a platform that both honors and reinterprets Converse’s legacy with each new creative chapter.

Sector

  • Lifestyle

Timeline

  • Q2 2025

Credits

  • Converse Team

    • Brandon Avery
    • Jessica Scanlon
    • John Osborne
    • Meghan Meeker
    • Zhenia Villa

  • Retail Architecture

    • Harry Chadha
    • Chadha Ranch

  • Post-Production

    • Vitreous

Visit

Retail System

We created a modular retail toolkit that brings the 1908 ethos into physical space. The system uses a material palette rooted in Converse’s archives, with treated plywood forming the foundation and 1908 Orange as a distinctive accent for hardware and storytelling elements. This approach ensures every retail environment feels considered, refined and consistent with the platform’s premium positioning. The modular retail system was designed to accommodate a range of scales and settings, from small merchandising installations to full-scale press events and pop-ups. Every fixture and build-out reinforces 1908’s dedication to heritage and craft, offering a versatile yet unified experience that can evolve with each new collaborator and collection.