Nicki Minaj

Overview

WØRKS collaborated with Jenna Marsh on creative direction for *Queen*, the fourth studio album by Nicki Minaj, developing a visual narrative that reimagined Nicki as a Queen across cultural and ancestral contexts. The concept explored multiple representations of royalty — each tied to different facets of her background and persona. In collaboration with Jenna Marsh, WØRKS explored a range of narrative directions before landing on the final visual concept. The selected artwork, photographed by Mert and Marcus, depicted one of these Queen archetypes: a desert-set composition fusing regal symbolism with references personal to Nicki. A bespoke gold Queen wordmark was designed to anchor the identity, along with alternate logos representing her different personas. The Queen logo extended into the album’s wider campaign, becoming the visual foundation for Queen Radio, Nicki’s weekly podcast that accompanied the release.