Destroy Lonely

Overview

For Destroy Lonely’s sophomore album, LOVE LASTS FOREVER, we worked closely with the artist to create a dark and visceral alternate reality. Concepted as a step into the mind of Destroy Lonely, each touchpoint delves deeper into a menacing fever dream, rife with geological aberrations and barren spaces. We teased the LLF visual environment with the LUV4YA single art, setting the stage by ​“stamping” the title into dirt — and quickly followed with the accom­pa­ny­ing music video directed by 91 Rules — the first true immersion into this void. The album photography, captured by the legendary Nabil, is the most com­pre­hen­sive application of our collective vision. The images see Lonely fully covered in the dirt teased at the beginning of the album cycle, rep­re­sent­ing the peak of our narrative arc. Beautifully shot, thought­ful­ly constructed visualizers are used as a transition vehicle to take us to our last touchpoint — the DOUBT IT video, which serves as the end of our story. Destroy Lonely has fully accepted his place in this shadowy alternate reality and celebrates it by performing in a barren desert, flanked by a pit of tar and an artfully assembled bricolage of speakers.