Jackson Wang

Overview

For his second solo album, Magic Man II, Jackson Wang invited WØRKS to expand and deepen the visual world we began together with the first Magic Man project. It was an opportunity to take the concept further, creating a layered universe that captured the raw, honest energy of the music and brought Jackson’s alter ego to life in new ways. As part of this story, we evolved Jackson’s visual identity and custom typeface, updating the logo mark with new details and distinctive characters that etched it further into his world. Each chapter of the album was designed as its own standalone narrative, unfolding through distinct photographic languages and special edition album packages that reveal Jackson’s evolving mindset.