Heron PrestonE-Commerce Website
A brutalist and utilitarian e-commerce experience for a budding young fashion star.
Services
- Creative DirectionSee Creative Direction projects
- DigitalSee Digital projects
Overview
To officially launch Heron Preston’s online store, we applied his signature orange and Helvetica to a ‘normcore’ website. To evoke Heron’s ethos of democratized and sustainable design, we used the minimum number of design elements possible to create a recognizable aesthetic, true to the brand’s municipal inspirations.
Sectors
- Fashion
- Lifestyle
Timeline
- Q3 2017
Credits
Heron Preston Team
- Sabrina Albarello
- Heron Preston
Development
- Paul Bouchon
