Converse

Valentine's Day 2025 Kit

Celebrating Valentine’s Day with a playful nod to the two contrasting sides of the holiday.

Overview

To accompany their 2025 Valentine’s Day campaign, Converse partnered with WØRKS to create a memorable experience for their community and creators that expanded upon their “Love Me, Love Me Not,” story. The experience was brought to life to promote two pairs of Chuck Taylors in a playful nod to the different sides of the holiday. The “Love Me” side of the collection featured a beige Chuck 70 High adorned with small ribbon-style roses, while the “Love Me Not” side showcased a black Chuck 70 De Luxe Heel Platform with metallic silver hearts.

Sector

  • Lifestyle

Timeline

  • Q1 2025

Designing the Experience

We designed and fabricated a custom heart-shaped box, reminiscent of classic chocolate boxes, complete with unique printing techniques and brand touches. Inside, a bespoke divider separated the two pairs, enhancing the unboxing experience and highlighting the diverging themes. To complete the presentation, custom heart-shaped candies printed with special phrases and Converse branding added a final, sweet detail.