Converse

Overview

To celebrate the debut of Shai Gilgeous-Alexander’s new signature “2” logo for Converse Basketball, we designed and produced a seeding gift package for a select group of Shai’s friends and family. The logo, originally hand-drawn by Shai himself is a testament to craft and refinement, something he takes seriously on and off the court. We echoed the tone of the new logo by creating a refined unboxing experience, starting with subtle logo prints on the exterior mylar wrap, and extending it to the black on black debossed prints on the interior rigid-board box. Each box contained a customized pair of Chuck Taylors emblazoned with the “2” logo and a custom charm. The gift coincided with the logo’s public debut in Toronto, Shai’s hometown.