Converse Closet

Overview

As part of our Converse Closet Digital Pop Up, we concepted and produced an unboxing experience for media recipients that completed their user journey. The multi-layer packaging was designed in a vertical form factor, to evoke the vintage Converse ads that served as inspiration for the website and invite. The exterior box featured spot-UV black on black printing for a sleek, elevated look, and the inner box continued the typographic approach for a sense of discovery and delight. The box opens to reveal a color story for the Shai Weapons, a handwritten card and vintage garments of the recipients selection behind a thoughtfully constructed panel. Working closely with the Converse team on multiple touchpoints of this project enabled us to create a consistent narrative throughout, making sure that each recipient felt the right emotions at the right time.