Reshape is a next-generation investor in technology-enabled companies that need real estate to scale, and provides the infra­struc­ture and resources to empower the newly formed ​‘flexible real estate economy.’ The identity system we designed is primarily comprised of two concentric circles: a strict circle bringing structure and shape to a freeform, flexible circle. Targeting an increas­ing­ly luxury-aware market, we elected to keep design elements thoughtful and purposeful to create an elevated identity, focused more on the nuance of materials than an abundance of graphical elements.