L.E.D. (Less Environmentally Destructive) Studio is Heron Preston’s private art & design practice, and the next step in his commitment to sustainable design.
To help launch L.E.D. Studio, we worked with Heron over the course of two years to create a web platform encompassing all of his ‘Less Environmentally Destructive’ projects. We cycled through numerous iterations and landed on creating a fictional bespoke operating system to power all things Heron Preston, hpOS. L.E.D. Studio runs on hpOS and features a geotagged guestbook, an artificial intelligence Studio Assistant, live streams, and access to exclusive product drops and collaborations. The guestbook in particular is one of our favorite features, adding a participatory element by allowing users to create and share their own ID cards and geotag their profiles on a world map.
- Creative Direction
- Digital Design
The visual design of the website was initially inspired by a host of vintage operating systems but through iteration and refinement became more fluid and shapeless, centered around a warm orange glow. The icons and semi-transparent windows create a balance of playfulness and elevation, values that Heron’s work is known for. The video below details our process further.