To relaunch Converse Basketball after a decade long absence, we created a com­pre­hen­sive design system, composed of typography, color, photography and symbols that work together to create a cohesive and bold visual statement. The first silhouette, the All Star Pro BB harkens back to the iconic Chuck Taylor, while infusing modern Nike tech to create a flexible shoe that works just as well off court as it does on it. True to its brand values, Converse eschewed the formula of signature shoes for big name athletes and instead created a signature shoe for everyone, encouraging kids to develop their own playing style. Don’t be the next, be the first.

  • Creative Direction
  • Branding & Identity
  • Strategy
  • Joe Perez Studios
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