Converse Basketball

Campaign '20

Expanding on our relaunch of Converse Basketball by creating product-centric campaigns inspired by playstyles.

Overview

Together with Converse’s internal team, we concepted and developed guidelines, supplying them with a visual language to unite both the Converse main brand and the Basketball sub-brand, including graphics, typefaces, color research and pho­to­graph­ic art direction. Our task was to create assets exem­pli­fy­ing Converse’s brand attributes, used for inspiration internally and for creative and marketing collaborators.

Sectors

  • Lifestyle
  • Sports

Timeline

  • Q1 2020

Credits

  • Converse Team

    • Cristina Llerena
    • Emily Skipp
    • Graham Neuberger
    • John Osborne