Converse BasketballCampaign

Overview

Together with Converse’s internal team, we concepted and developed guidelines, supplying them with a visual language to unite both the Converse main brand and the Basketball sub-brand, including graphics, typefaces, color research and pho­to­graph­ic art direction. Our task was to create assets exem­pli­fy­ing Converse’s brand attributes, used for inspiration internally and for creative and marketing collaborators.