Boldly is a new wave in plant-based alter­na­tives. A bright and hopeful take on a plant-powered future, beginning with reimagining seafood: the world’s largest traded food commodity. We worked with the Boldly team from the very outset, starting with naming and ending with a com­pre­hen­sive strategy, brand identity, campaign and website. The Boldly identity seeks to bring positive progress to life through sanguine color, strong type and dreamy campaign photography.