Jordan

Overview

Jordan Brand enlisted WØRKS to develop two seasonal capsule collections for FLIGHT. Anchored by the concept of “Cruising Altitude,” the collections were built around the momentum of young Michael Jordan and the brand’s aviation heritage. Inspired by the idea of a world tour, WØRKS created two families of graphics and artwork that captured the energy of major cities and connected fans across the globe. The collections spanned a range of unisex apparel, from shirts and pants to hoodies and jackets, unifying Michael Jordan’s legacy with contemporary design.