JordanFlight Tour Collection
Two capsule collections that capture the spirit of Flight and the energy of a global tour.
Services
- Creative DirectionSee Creative Direction projects
- Art DirectionSee Art Direction projects
Overview
Jordan Brand enlisted WØRKS to develop two seasonal capsule collections for FLIGHT. Anchored by the concept of “Cruising Altitude,” the collections were built around the momentum of young Michael Jordan and the brand’s aviation heritage. Inspired by the idea of a world tour, WØRKS created two families of graphics and artwork that captured the energy of major cities and connected fans across the globe. The collections spanned a range of unisex apparel, from shirts and pants to hoodies and jackets, unifying Michael Jordan’s legacy with contemporary design.
Sector
- Sports
Timeline
- Q3 2022
