Call of DutyNEXT '25 Event Invite

Overview

WØRKS partnered with Activision to create the invitation for Call of Duty NEXT 2025, the annual event where players, pros, and creators come together to experience the franchise’s newest release. Rooted in Black Ops 7’s central themes of illusion, mistrust, and perception, the invitation brought those themes into the physical world. Recipients unlocked a custom black crate to find a glowing privacy screen that obscured what was inside. A coded lock and hidden message with the event’s date invited them to unlock the rest of the experience and reveal the center piece: a holographic red butterfly drawn from the game’s teaser trailer, suspended in motion as it dissolved into smoke and reformed again. The object functioned as both invitation and display piece, designed for creators to feature across their streams and social channels in the lead-up to the event. Developed with NYC-based fabrication studio Counterpart, the project merged storytelling, technology, and fabrication to extend Call of Duty’s world beyond the screen and into the hands of its most dedicated players.