Call of Duty

Overview

To build excitement for the global unveiling of Call of Duty: Black Ops 6, WØRKS collaborated with the team at Activision to design and produce the official invite for NEXT 2024, the franchise’s premier community and creator event. Tasked with crafting a physical artifact that would tease the game’s themes, spark intrigue, and drive social engagement, we created an invite worthy of espionage. Anchored in the narrative concept “The Truth Lies,” the invite took the form of an imposing book titled Democracy in America. When opened, the book revealed a concealed interior: a custom-molded sculpture hinting at the collapse of trust and systems—key motifs of the upcoming title—alongside a spray bottle. A heat-sensitive message on the inside cover appeared only when sprayed with water, revealing the phrase “The Truth Lies” and encouraging immediate, shareable interaction. The experience was built to feel clandestine and cinematic. It invited recipients, including streamers, pros, and longtime community members, into the storyworld of Black Ops 6. The invite not only seeded narrative clues, but also became a highly-visible prop, now displayed in content creator studios and streams worldwide and a physical signal of insider status, broadcast across Twitch and social media.