ARBY'S

Pusha T Collaboration

Celebrating Pusha T's iconic diss track with a limited capsule collection.

Overview

In commemoration of Pusha T’s collaborative diss track aimed at McDonald’s, “Rib Roast,” we produced a run of limited edition “country style” merchandise and accessories. Items included a custom Pusha T T-shirt and jacket with Arby’s Ten Gallon Hat logo, a sandwich bolo tie, trucker hat and bandana.

Sectors

  • Lifestyle
  • Food & Beverage

Timeline

  • Q3 2022