Virgin Music Brand Identity
Concept

Virgin Music Group became the global independent arm of Universal Music Group in early 2022, creating a potent mix of local flavor and global reach for their best-in-class artist services. As a result of their repo­si­tion­ing, VMG sought to reaffirm their strategy and revise their visual identity. We worked with the Virgin Music team to reimagine and rein­vig­o­rate their brand to reflect the attitude and expression associated with their history as a fiercely independent and avant-garde label. Our visual identity was a direct result of our strategic platform — that Virgin Music always has been, and always will be, in service to the artist, and that their ownership is paramount. The identity conveys this with an irreverent and bold stamp-esque” logomark that can easily be placed on top of, and therefore obfuscate and own, any design elements except the names of artists. The visual system accurately reflects the soul of Virgin Music and extends across all touchpoints, uniting the brand messaging and trans­form­ing VMG into more than just a label — but a true cultural platform for artistic expression.

Services
  • Creative Direction
  • Strategy
  • Branding & Identity
  • Digital Design
Team
  • WØRKS
02 a
10
11
06 a
27
Billboard1
08
08 b
13 a
14 b
16
17
18
19
20
21
23