We worked with the Virgin Music Group team to reimagine and rein­vig­o­rate their brand to reflect the attitude and expression associated with their rich history as an avant-garde label. 

Our visual identity was a direct result of our strategic platform — that Virgin Music always has been, and always will be, in service to the artist, and that artist ownership is paramount. The identity conveys this with an irreverent and bold ​“stamp-esque” logomark that can easily be placed on top of, and therefore obfuscate and own, any design elements except the names of artists. 

The visual system accurately reflects the soul of Virgin Music and extends across all touchpoints, uniting the brand messaging and trans­form­ing VMG into more than just a label — but a true cultural platform for artistic expression.