SKKY PartnersBranding & Identity

A new kind of private equity firm focused on consumer products, helmed by Kim Kardashian.

Overview

SKKY Partners is a new kind of private-equity firm focused on investing in and building consumer businesses. Launched by Kim Kardashian and Jay Sammons, SKKY makes investments in consumer products, hospitality, luxury, digital and enter­tain­ment. We were asked to create a visual identity for SKKY that could communicate alongside legacy insti­tu­tions in this space, but in a way that reflected Kim’s taste and the aesthetic world that she has created with her other brands. The color profile of the identity was inspired by patinas found on natural materials like travertine and concrete, signaling growth and the passage of time. We created a bespoke wordmark and paired with a sophis­ti­cat­ed typeface to create a rec­og­niz­able identity that is at once austere and optimistic, exem­pli­fy­ing its founders and their approach to investing.

Sector

  • Finance

Timeline

  • Q3 2022

Credits

  • SKKY Team

    • Jay Sammons
    • Kaitlin May
    • Kim Kardashian
formal wear,suit,blazer,coat,jacket,adult,female,person,woman,manlogo
electronics,mobile phone,phone,iphonegrayadult,male,man,person,female,woman,face,head,portrait,text
page,textoutdoors,naturepage,texttext,gray
page,text
electronics,mobile phone,phone,person,clothing,formal wear,suit,face,headelectronics,phone,mobile phone,persontexture,canvas,home decor,linen