For Nike’s ongoing col­lab­o­ra­tion with Fear of God, we worked alongside Jerry Lorenzo to create a bespoke typographic language used across all sneaker drops and apparel pieces. Inspired by the Fear of God ethos of highly considered austerity with a street edge, the typographic appli­ca­tions were geo­met­ri­cal­ly sound, with slight tweaks added to create personality. The identity was featured across multiple Nike x FoG releases including the Air Raid, Air FoG 1, and apparel collections.