Nike x Fear of God

Overview

For Nike’s ongoing col­lab­o­ra­tion with Fear of God, we worked alongside Jerry Lorenzo to create a bespoke typographic language used across all sneaker drops and apparel pieces. Inspired by the Fear of God ethos of highly considered austerity with a military edge, the typographic appli­ca­tions were geometric, with slight tweaks added to create personality. The identity was featured across multiple Nike Air Fear of God releases including the Air Raid, Air Fear of God 1, and apparel collections.