
NIKE X FEAR OF GOD IDENTITY
Concept
For Nike’s ongoing collaboration with Fear of God, we worked alongside Jerry Lorenzo to create a bespoke typographic language used across all sneaker drops and apparel pieces. Inspired by the Fear of God ethos of highly considered austerity with a street edge, the typographic applications were geometrically sound, with slight tweaks added to create personality. The identity was featured across multiple Nike x FoG releases including the Air Raid, Air FoG 1, and apparel collections.
Services
- Creative Direction
- Branding & Identity
Team
- Joe Perez







