CONVERSE BASKETBALL EXPLORATIONS
Together with Converse’s internal team, we concepted and developed guidelines, supplying them with a visual language to unite both the Converse main brand and the Basketball sub-brand, including graphics, typefaces, color research and photographic art direction. Our task was to create assets exemplifying Converse’s brand attributes, used for inspiration internally and for creative and marketing collaborators.
- Creative Direction
- Branding & Identity
- Digital Design