GeniusLiving Tracklist

Overview

Genius has spent years documenting the stories behind the world’s most influential songs. For Living Tracklist, they partnered with Sprite to celebrate six decades of hip-hop through a curated collection of fifty defining tracks, each paired with the lyrics, annotations, and cultural context that shaped the genre. WØRKS designed and developed the campaign’s interactive destination, transforming Genius’s editorial expertise into a mobile-first experience that connected individual songs into a broader cultural narrative. Built as the centerpiece of the campaign, the microsite served as the destination for millions of QR code scans across Sprite packaging, bringing together music knowledge, editorial storytelling, and interactive exploration in a single experience. Rather than presenting the collection as a conventional timeline, we created an interface that balanced chronology with discovery. Inspired by the experience of crate digging, the homepage arranges artists chronologically within an isometric, scrollable landscape that invites exploration while preserving the historical progression of hip-hop. Each selected lyric becomes a gateway into Genius’s knowledge, expanding a single line into annotations, editorial context, and the stories that shaped its lasting influence.
 The result is an editorial experience that elevates a brand campaign into a living archive, giving audiences a new way to explore the artists, lyrics, and cultural moments that continue to define hip-hop.