PELOTON TREAD FILM
Concept

For the launch of the rev­o­lu­tion­ary Peloton Tread, we created a cinematic film documenting a curated experience based in New York’s Spring Studios. Members of the Peloton community were greeted by an innovative light and content show that set the mood, outlined innovative aspects of the Tread product, and culminated in an uncom­pro­mis­ing­ly immersive workout. 

Services
  • Creative Direction
  • Production
  • Film
Team
  • WØRKS
  • Harley & Co
Stills 1
Stills 2