nextStudio is comprised of eight bespoke tools that enable users to create on-brand assets from start to finish. The user interface allows manip­u­la­tion of various inputs and empowers users to easily output still and motion assets in a range of dimensions, for print, digital, and even physical applications.

Our motion language was informed by our overall strategy for Converse, rooted in the Gen‑Z char­ac­ter­is­tic of being digitally native. To create a sense of warm nostalgia and inject each movement with a bit of irreverence, each part of the language was designed to be what we coined as ​‘Digitally Human’: as if a person had dragged a piece of content across the screen in a social media app rather than the polished feel of pro­fes­sion­al design software. This style of movement was instantly rec­og­niz­able to our audience, resulting in immediate relatability.

Our deep col­lab­o­ra­tion with the Converse team ensures nextStudio remains flexible for the future. The platform itself can easily adjust to seasonal color palettes and graphic lock-ups, and a scaleable development toolkit enables us to concept, create, test and add new tools with speed. nextStudio is a true man­i­fes­ta­tion of Converse’s core values of creativity and empowerment and allows for efficient, on-brand, democ­ra­tized expression.