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FEAR OF GOD ESSENTIALS IDENTITY
Concept

Pac Sun’s exclusive col­lab­o­ra­tive venture with Jerry Lorenzo’s Fear of God label called for minimalist sophis­ti­ca­tion and versatile type appli­ca­tions. We worked with Jerry to land on the perfect type treatments and placements to position Essentials as elevated basics, designed to be worn with just about anything.

Services
  • Creative Direction
  • Branding & Identity
Team
  • Joe Perez
Fear of god essentials fall 2019 lookbook collection 1
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FOG 3
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Fog converse tan
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Essentials fearofgod joerperez 04
Https hypebeast com image 2018 08 essentials fall winter 2018 campaign converse 02
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